My Portfolio Experience
Barrique Bistro and Wine Bar, Digital Media Strategy
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I worked alongside 8 of my classmates to put together a digital media strategy for Barrique Bistro & Wine Bar, a restaurant in Lake Geneva, Wisconsin. This project took course over a 15-week semester where we researched our assigned target audience, wine and whiskey aficionados, to best package a digital media strategy. We pitched our strategy in three parts throughout the semester to our client, Dana Trilla.
Dunkin' Client Presentation
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During my internship at Allen & Gerritsen, I had the opportunity to team up with seven of my fellow interns to develop a campaign that aimed to drive Dunkin’ consumers to download and use the Dunkin’ Rewards app. We came up with “Make it Official”, a campaign that focuses on the habitual relationship between an individual and their coffee order. At the end of the internship, our intern agency had the opportunity to pitch our campaign to Dunkin’!
In-Class Marriott Bonvoy Campaign
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During a 15-week course on the basics of strategic communications, I teamed up with five of my classmates to create a strategic communications campaign for the Marriott Bonvoy Boundless Card. We researched our target audience and competitiors to propose a campaign that would help Marriott stand out and properly present their points of difference. Ultimately, we positioned the card as a product that would turn “expenses into experiences”. At the end of the semester, we presented our campaign to the class.